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Search Engine Marketing (SEM)
Also called Paid Search, this is the process of gaining website traffic by purchasing ads on search engines such as Google or Bing. Advertisers target specific keywords and are only charged when an ad is clicked.
Search Engine Optimization (SEO)
The process of getting traffic from the “organic” or “free” search results on search engines such as Google or Bing. SEO involves optimizing a page or website for a specific keyword or set of keywords to increase the likelihood that it will appear in search results.
Advertising on websites or apps through banners or other ad formats made of text, images, flash, video and audio. The primary purpose of display advertising is to drive awareness and reach a wide audience.
Social Media Advertising
Advertising to specific users on a number of social platforms such as Facebook, LinkedIn, Instagram and Twitter. Ad formats can include banner ads, video ads, full-screen pop-ups, carousels and catalog-style.
The process of reengaging with past website visitors through a number of channels, such as display, paid search or social. A pixel on your website tracks when someone visits the website, which can then be used to serve them ads in the future.
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